Bollard. Returnship. Showrooming. All but bollard are new, made-up-to-fit-the times, words that I learned this week. In an effort to learn these words so that they will flow seamlessly from my mouth I’ve been told to use them in sentence a few times.
I came across this word in the Wall Street Journal Returnship is an internship for people returning to the workforce. The WSJ blurb reported that Goldman Sachs, among other companies have “short-term paid jobs” for people coming back to work after taking time off.
I’ve experienced internship envy before. I desperately wanted the job at CBS that my niece-in-law took or the one with the United Nations that my nephew filled. When caught between what I’m doing and what I think I want to do next, an internship offers both parties a chance to see if there’s a fit in job responsibilities/skills and culture.
This is what the lady at Target was doing the other day. I just didn’t know it had a name other than comparison shopping. But if you comparison shop online while standing in front of merchandise in-store, you are showrooming.
I’m not sure I’m the showrooming type. When caught between looking for cheaper shampoo online or buying the fairly priced bottle in front of me and not driving, parking, and walking through another set of aisles, I usually grab what’s in front of me. And if I’m buying something significantly more expensive, say a new TV, I’ve done my comparison shopping online at home. That must make me a home-showroomer.
Every thing has a name and the little posts that prevent cars from driving into the front of buildings, usually important buildings, are called bollards. Who knew? Sailors perhaps, since the word has been used to describe the posts used to moor ships for many years. But an academic friend found an “operable bollards” sign on his campus the other day and wondered, “What is this and what is a non-operable bollard?”
I don’t imagine I’ll use bollard much in casual or formal conversation. If I need to warn someone about an upcoming bollard, I’m going to say, “Hey, watch out for the post,” not, “There’s a bollard obstructing our ingress/egress.” Come to think of it, I don’t use ingress or egress very often either.
Words open new worlds. A returnship brings new work opportunities. Showrooming brings cost savings. And bollards bring the lowly post up a few notches in status.