“Live a recommendable life.”

Those were the words of advice given to recent graduates of the part-time Integrated Marketing Communications master’s program at Northwestern University’s Medill School by Paul Rand, President and CEO of the Zocalo Group. He’s an expert in word-of-mouth marketing where recommendations make all the difference between success and failure. Good advice for anyone crafting their future.

Here’s a list of the advice gathered from attending four graduations this spring:

“Pay attention. To the 8th graders of St. Clement School, Chicago, IL.

“Be kind. Be Real. Persevere.” To the Seniors of Oakwood High School, Oakwood, OH.

“Setting priorities is not a compromise but a choice. Change directions before you fear you can’t afford to change direction.” To the Seniors of Denison University, Granville, OH.

“Live a recommendable life.” To the Integrated Marketing Communications graduate students at Northwestern University, Evanston, IL.

Quite a lot of food for thought.

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